If you’re serious about making money by blogging, then you must be a little loopy.  It’s not your blog that makes you money.  It’s the marketing of your blog that does it for you.

I don’t have an issue with bloggers who just love to blog, and figure that they might make a few extra dollars doing it.  That’s all well and good, and a win-win situation.  But if you want to make some real money online, the way to do it is by internet marketing.  That’s where SEO comes in.

They say the oily wheel gets the grease, and that’s a pretty good metaphor for the issue of blogging v.s. internet marketing.  One thing that no one will argue with, is that for a blog or a site to be a successful money-maker, it has to be noticed.  While I agree that great content and a fancy layout will have your friends telling their friends about your fantastic blog, it simply cannot compare to the millions of people online that you can reach by employing SEO techniques.  The greatest blog in the world is of no value to advertisers if only 50 people read it, while a mediocre blog which generates hundreds and thousands of traffic hits is a gold mine.

This is a business.  There are two paths to take.  You can either make a small profit by putting in a few advertisements in your blog, OR you can slap some internet marketing on your advertisements.  It’s all about priorities, baby.

This entry was posted on Sunday, May 11th, 2008 at 12:14 pm and is filed under blogging tips, SEO, marketing, make money online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.