There are two aspects to making money online with your blog: CONTENT and MARKETING.

Content can be filed under marketing, but not the other way around.  This is because the CONTENT of your blog can act as a MARKETING tool in itself.  Great CONTENT encourages return readers, and HOPEFULLY, significant BACKLINKS.

MARKETING is where the real money is made, however.  No matter how great your CONTENT is, if nobody knows about it, you’re going nowhere.  Given that we know how the balance of power lies, it only makes sense to focus more on the MARKETING aspect of our blogs, right?  Right!

But wait!  What if I’m not just a greedy bastard?  What if I’m a greedy bastard who also wants to contribute some great quality content to the internet?  Well, that’s very commendable, as far as greedy bastards go.  However, unless you’re a full-time blogger, that’s pretty hard.  Marketing requires your undivided focus.  That’s where the money is.  Ever wonder why most companies have a separate division just for marketing?  That’s because marketing is DAMN hard.

There IS a way you can still offer quality content while engaged in marketing, though.  I call it the Post Vault.  The concept is pretty simple.  Take a certain amount of time, say, an hour a day.  This is your writing time.  For this one hour, all you are going to do is create content.  If you’re like me, it takes you around 30 minutes to churn out a blog post.  An hour gives you enough time to make two.  Since I post once a day, I can keep the other post I wrote in the Post Vault.  Simple, huh?

If you’re the type to post twice or more times daily, then extend your writing time to two hours, or three, depending on your need.  I think that maybe two weeks worth of posts in the post vault will work really well for most bloggers.  This way, you already have predetermined posts for your blog, leaving you free to concentrate on marketing and making sure that people actually read those posts.

I know a lot of bloggers do this.  Just thought I’d share.  This one goes in my Post Vault.

Boy, you can tell I REALLY want to make money online.

This entry was posted on Saturday, March 29th, 2008 at 11:25 am and is filed under blogging tips, make money online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.